Content and Community Summary
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Martha Blanchfield
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Experience
RenegadeSailing, San Francisco, CA
Editor and Photographer | August 2016 to present
Using Square Space, Weebly, WordPress, CSS/HTML and network affiliate marketing platforms, design and build-out content and commerce site for sailing and waterside living. Distribute content to social channels.
Prepare annual and monthly editorial calendars for global digital magazine and West Coast print publication. Prepare all content, including interviews with industry experts, product features, news recaps; push content to social channels, RSS and partner sites. Pitch and solicit to land contributor placement. Photograph and prepare imagery. Develop advertising and marketing schemes for 2017. |
Nikon, Melville, NY and remote
Writer | July 2011 to present
Create and manage all writing/review process for Nikon Cinema and ImageChaser.com education sites per SEO guidelines. Gather bios, headshots, behind-the-scenes video and image assets. Create image captions/sidebars.
Create first through final drafts holiday ‘15 print product guides, plus companion eCommerce/digital copy. For Nikon’s first mirrorless camera Nikon 1, work with staff, ad agencies and consumer research to strategize on, then write, launch message and “voice.” For flagship pro DSLR, perform message and position research for entry into emerging video markets. Localize and improve Japan office collateral; source imagery for consumer-facing collateral. Prepare product catalogue, Web, eCommerce site, print, channel and dealer audience content (written, graphics, photo, video). Proof and prepare sales and channel correspondence, spec sheets; liaise with legal to finesse sales contracts. Stay current with industry trends to proactively suggest interview candidates. Engage and qualify candidates. |
Renegade, San Francisco, CA
Technical Writer, Community Marketing, Event Planning | August 2000 to present
For BenQ entry into pro photographer market, advise teams on salient position and message refinement pre-launch. Qualify and interview BenQ beta users: create questionnaire, user profiles; manage writing/review process.
For CRU segmentation needs to address new markets: advise teams on needs and wants of imaging professionals. Facilitate CRU competitor analysis. Make consumer group introductions to external hard drive, mobile RAID, networked RAID, multi-bay storage system users within home and office environments. Develop editorial calendar and prep all written and visual content for MailpPix blog, eNewsletters, social media, Web site. Update management about trendy content ideas by tracking audience interests, competitor moves. Plan and implement MailPix community contests/promotions to coincide with monthly product introductions. Create Lexar user community; form structure for duplicate community at SanDisk. Initiate partner alliances with Tiffen, Ritz Camera, Calumet, Nikon, Apple, Day in the Life, Olympics, Special Olympics, Emmy’s, Miss America. For Renegade Photo Shoots Meetup community, produce and market 1/mo. multi-location workshops. With head of MIT graduate research, create optics online community for students; populate with content while inspiring engagement; liaise to create and facilitate contest and product test projects. Plan/deliver local, national and international public relations campaigns with partner organizations: Nikon, Canon, Best Buy; Olympics, Special Olympics, Miss America, Oscars, Day in the Life and more. For Salesforce at Dreamforce, plan, coordinate and manage customer relations events and mixers. Have extensive launch, trade show, media and routine marketing content development experience with Mobile Photo Connect, SanDisk, Lexar, Nikon, GoPro, MailPix and others. |
GoPro, San Mateo, CA
Technical Writer | July 2012 to October 2012
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AdMission Corporation, San Ramon, CA
Copy and Community | April 2004 to January 2009
Support copy development for social media content, email/banner campaigns, blog posts, branding, Webinars, trade show, staff presentations; prepped sales and data sheets, review guides, FAQs.
Develop online community portal for 300+ global customers. Tracked 73% usage rate month one; 88% first six months. Spearheaded roll-out, managed ongoing lead generation, forum monitoring, content update. Boosted content volume by 25% in first three months. Working with outside and inside teams, provide Web site framework overhaul to improve SEO/user engagement. Perform SEO key wording, HTML, photo edit, content/Google analytics. Supervise Flash development. |
Renegade Photo Shoots Social Media Photo Agency
RPS is a photography education and social media content creation agency founded by Martha Blanchfield. We stage thematic photo shoots for clients using their products, places, people and pitch. Images created have the desired user generated content (UGC) look and vibe--and are created at far less cost than studio-staged productions. We have worked with food, restaurant, sport, apparel, wine and other vendors.
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Client Photo Examples
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Association/Groups
EDUCATION: B.S. Marketing, Syracuse University
PROFESSIONAL PHOTOGRAPHY WORK: www.renegadesailing.com
SOCIAL MEDIA: Pinterest, Facebook, Instagram, Twitter, LinkedIn
PROFESSIONAL PHOTOGRAPHY WORK: www.renegadesailing.com
SOCIAL MEDIA: Pinterest, Facebook, Instagram, Twitter, LinkedIn